Either way, be descriptive about what makes your bakery unique.While the section above looked internally at your bakery’s offerings, this section is dedicated to looking outward to the market landscape.To help you begin to form a picture of your customers, take a look at local census data.
Other behind-the-scenes considerations: You should also include both short- and long-term processes for sales transactions and order management, whether online or in-store.
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It might be helpful to define your “ideal customer” here.
Just because you know that your bakery will offer the best selection of gluten-free cupcakes in the city, doesn’t mean that your potential customers do.
While it’s tempting to forgo what might seem like a tedious exercise, taking the time to go through this exercise will not only help you think through the best approach to growing your business, but it will also serve as a guiding document for hiring, expanding, and more in the future.
When you sit down to create a business plan for your bakery, you need to look at your business from every angle; even angles that aren’t there yet!This is the space to introduce the key members of your bakery.Mention any business partners and how you will distribute and delegate operations.You will need to justify the demand for your business in its particular location.Address any competition in your area and keep in mind that depending on your market area, your competition might not just be other bakeries, but supermarkets as well.A solid business plan is a roadmap to success for any business.If you only have a vague idea of your destination or can only envision the last leg of your journey, then you can’t possibly expect to get there efficiently or in one piece.Succinctly let them know how your bakery will be successful.While this section appears at the beginning of the business plan, you will probably need to write this last because you may not have all the details you need until you address the rest of the sections.Can you learn anything from your competitors’ successes or failures?When conducting a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis, what internal and external factors do you need to consider moving forward?