Basic Business Plan Format

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Unlike our competition, we focus on a holistic approach to social media marketing by looking at your core values, your target market, and best practices and methodology on how to craft an authentic message that resonates directly with your audience.

analysis, a study of social media marketing trends, and the application of specifics unique to John’s Real Estate, we are confident in our ability to deliver effective results through your social media channels.

Revisit it to remind yourself of the issue they’re trying to solve and trends in their industry (these can help you offer services they may not have even known they needed and paint you as an industry expert).

If you have sales tools like battle cards prepared, revisit these as well to find already-crafted language on what makes your company better than the competition.

The following three things are what the recipient of your proposal will be looking to glean from it.

Think of these as the roof, walls, and foundation of your business proposal: We’ll take you through an example of a social media agency proposal below, but the basic structure applies to just about any business proposal.

Essentially, it sets the scene for the proposal — why are you sending it, and why does the client want to read it?

Tie mentions of your company’s offerings to your client’s problems to make it more relevant and engaging.

Meanwhile, a company offering wedding photography services may need to discuss an upfront non-refundable service fee to hold a date.

Unless your proposal is very, very brief, include a table of contents in outline form.


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