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A great mission statement goes beyond simply saying how you’ll create a successful, profitable business.
It answers the “Facebook's mission is to give people the power to build community and bring the world closer together.
And you want to get to there, a point in the future (usually three to five years out), at which time your business will have a different set of resources and abilities as well as greater profitability and increased assets.
Your plan shows how you will get from here to there.This gives your audience an idea up-front of what you’ll cover, and communicates that you, as an owner or employee, are organized and focused.Make your mission known.Much like the Title page, the Mission page (page 3) is a branding exercise.Related: 7 Steps to a Perfectly Written Business Plan You can visit our small business encyclopedia to learn more about business plans or our Form Net area to get the necessary forms to get started.Video: What Investors Really Think About Your Business Plan.Clarity on these issues is particularly important if you're looking for finance or investment.The process of building your plan will also focus your mind on how your new business will need to operate to give it the best chance of success.At our Entrepreneur magazine Roundtable, financial pros offer tough talk about the business plans of first-time entrepreneurs: Related: What Investors Really Think About Your Business Plan Video: How Can I Hire Someone to Help Write My Business Plan?Your business plan should provide details of how you are going to develop your business, when you are going to do it, who's going to play a part and how you will manage the finances.The aim here is to make your presentation engaging and easily readable.After all, the best presentations are simple, clear, and (of course) beautiful.