Essay On Entertainment And Lifestyle Segment

While it seems like a great idea, the effectiveness of branded entertainment is in question.For this reason I propose that as technology advances brand placement will increase in usage and significance and for this reason it is important to think critically about branded entertainment and how it can be a successful medium for advertising.

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The marketing does not end there, as Gossip Girl is also a promotional medium for music artists.

As an example in the episode “Panic Roomate” Florence and the Machine perform at an elaborate party all of the characters attend.

7) [ As of March 2009, 31% of American households have a DVR, up significantly from just 12% in January 2007 (Nielsenwire, 2009).

Among Ti Vo owners, 60% record TV programs and 92% avoid advertisements when they view these recordings. 35)] and advertisement clutter is unbridled (Panda, 2004) the future of brand marketing on television poses a problem for advertisers.

Aside from products individuals are advertised on the show through self-cameos.

To illustrate, socialites Tinsley Mortimer and Lydia Hearst as well as Jay Mc Inery, the author of Bright Lights Big City have made appearances on Gossip Girl for self-promotion.

Usually, entertainment is fun, enjoyable and pleasurable.

Entertainment can take various forms including music, drama, storytelling, movie, sports, dance and traditional performances.

Entertainment provides a way to break away from everyday humdrum activity and enjoy a refreshing moment together.

Entertainment brings happiness, which is a fundamental and powerful medicine that aids health and wellbeing.


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