) (AABA), which had access to the content published by a user's friends; Amazon (AMZN), which had access to the names and contact information of a users' friends; and Microsoft (MSFT), whose Bing search engine had access to the names on virtually every Facebook user's friends list.The exchanges took place as recently as last summer, which contradicts prior statements made by Facebook that the company had stopped selling access to user data years ago.
Again, these initiatives translate into future sources of revenue for Facebook, as more internet connections translate to greater usage and revenue.
It's hard to be sure how much money Facebook makes from user data because targeted advertisements, by definition, show users relevant ads by using their data.
Extending its influence in the sphere of messaging and chat, in 2014, Facebook purchased the popular messaging app Whats App for $21.8 billion.
Facebook also has invested in emerging technology trends for future growth.
Other services such as Instagram, are also providing the company with inroads into new markets.
handauli is a tiny town in rural India about a four-hour drive southwest of New Delhi.But unlike its rival, which allows advertisers to connect with consumers through keyword searches, Facebook generates revenue primarily from targeted advertising and user data. Most recently, The New York Times reported that Facebook gave several multinational companies the ability to access users' contact information, private messages, and friend lists.The companies include: Netflix (NFLX) and Spotify, which had access to users' private messages; Altaba (formerly Yahoo!According to the company, the daily watch time for Facebook Live broadcasts has grown by more than four times in the past year.The social media giant has also inked deals with content creators to further promote video.But in March 2018, the now infamous Cambridge Analytica scandal revealed that Facebook had been making money from user data far more directly than imagined.On March 17, 2018, the Guardian and The New York Times reported that the data of approximately 87 million Facebook users had been exposed to hackers.Second, the social media network’s revenues could take a hit in Europe due to new regulation.The General Data Production Regulation (GDPR), which requires that Facebook obtain user consent for their data, in Europe will result in a 7 percent decline in its revenue, according to Goldman Sachs.In the testimony leading up to his April 11, 2018 Senate hearing, Zuckerberg said that the company was building new technology and “significantly” increasing its investment in security.“I’ve directed our teams to invest so much in security — on top of the other investments we’re making — that it will significantly impact our profitability going forward,” he said.