How To Outline A Business Plan

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Additional templates and resources are available at the following sites: Sammi Caramela has always loved words.

When she isn't working as a Purch B2B staff writer, she's writing (and furiously editing) her first novel, reading a YA book with a third cup of coffee, or attending local pop-punk concerts.

However, what's written should be specific enough to cover all areas of concern.

Cohen advised starting your plan, with a SWOT analysis, which stands for strengths, weaknesses, opportunities and threats.

Address the market you can reach, and give your plan for reaching it.

It isn't feasible to reach all suburban teenagers, but teenage boys who play multiplayer Internet-enabled games might be easy to reach through targeted publications and Web sites.

There is nothing wrong with using your plan to get back on track or to make sure you're still on course.

"The biggest mistake people make is [that] they prepare the document, and then put it in a drawer and never look at it again. Finally, remember that you should revisit your business plan as your company grows.

"Research is one of the big value-adds of writing a business plan," said Joseph Ferriolo, director of Wise Business Plans.

"Research forces companies to learn what they can expect to make and what the industry trends are." Mullins advises asking yourself how large and attractive your market is, how quickly it's growing, and if there are any trends that will make it grow in the future.

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