Ikea Business Plan

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Some of that can happen directly as the company moves to renewable energy at stores and starts using electric delivery vehicles.

But most of its carbon footprint comes from beyond its own operations.

But the company is now looking at how it can go further, incorporating nine design principles that include designing products so that they can last longer or be easily upgraded or repaired.

The company’s design team is evaluating the full range of 9,500 products.

“We can feed that back to the design team to see how can we design products to be more durable and sturdy going forward.”Ikea’s retail stores may also change.

A store in London now has a “learning lab” that teaches repair skills.

In the age of free Amazon same-day delivery, Ikea still does a vast majority of its sales through its physical stores.

Its commitment to digital is quickly increasing, though.

“We’re exploring to see how can we reach the biggest volume,” she says.

Ikea is the biggest furniture retailer in the world–a title that the company has managed to hold on to, amazingly, without a serious digital presence.


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