Marketing a jewelry store is usually done via word-of-mouth and local advertising.
Advertising of this type can include anything from explaining your business to those in your social circle and asking them to tell others they know about your business to participating and presenting your jewely at various community events and local fairs.
Entrepreneurs who enter this industry are usually passionate about metalworking and gemstones and have a good eye for value.
Jewelry businesses usually specialize in the fabrication and sale of unique jewelry pieces. Some jewelers will also accept pieces on consignment.
Most businesses are required to collect sales tax on the goods or services they provide.
How To Write Critical Essay - Jewelry Store Business Plan
To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses.If you hire employees, workers compensation insurance may be a legal requirement in your state.Your brand is what your company stands for, as well as how your business is perceived by the public.Small jewelers are usually owner-operated and focus on custom jewelry and pieces for the general public.Large retailers may or may not do many custom pieces and often focus on mass market appeal.To reduce the overhead cost, consider bootstrapping your business.For example, instead of taking on large loans, consider borrowing money from a retirement account, cash value life insurance policy, your own savings, or from a friend or family member.As you start planning your business, connect with a free business resource near you to get the help you need.Having a support network in place to turn to during tough times is a major factor of success for new business owners.Experience in metalworking, sales, gemstone cutting and analysis, and accounting is strongly recommended.As your business grows, you will want to add more tools to your tool set, including grinders, a professional workbench, various gemological tools, hammers and mallets, laser welders, loupes and magnifiers, metal forming tools, gauges and scales, molds and casts, engraving tools, beading supplies and beaders, burs and drills, adhesives and various specialty compounds, polishers, and safety equipment.