Promotions Management Term Paper

Therefore, the strategies which involve the members of the channel have a higher probability to be positively accepted by the members of the channel, when they are part of a general program of supporting the needs of the producers.

The process of realizing a marketing strategy of a company does not concise only of achieving specific goals of production during the realization of the promotion phase, but it also requires identifying the target market and achieving it.

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This paper contains empirical data collected by questionnaires and interviews. Onditi a.(2012), "An evaluation of promotional elements influencing sales of an organization: A case study of sales of agricultural and non-agricultural products among ëomen groups, homa bay district, kenya" , Maseno University Kanya. and Deng X.(2012), "Cooperative Advertising in a Distribution Channel with Fairness Concerns", Departament of Mathematical Sciences Tsinghua University, Beijing 100084, China.

Road A., Daryaganj, (2007), "Marketing Dynamics- Theory and Practice", Nju Delhi – , New Age International (P) Ltd, Sunday. (2011), "Strategic influence of promotional mix on organisation sale turnover in the face of strong competitorsadebisi" - University of Ado Ekiti. (2012), "Distribution channels and their roles in the enterprise" - Journal of Management studies. (2003), "Vertical interactions in marketing channels: a game theoretic view".

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It is a necessary ingredient to a continuing planning process, yet it is often not carried out.

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