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All the comfort food you can think of is sold at fast food outlets.
The demand of restaurant foods in South Africa is very high.
The increased urbanisation and disposable incomes is leading to increased demand for restaurant foods.
It’s important that you locate your restaurant close to your target market.
Consider the amount of road traffic, find an easy accessible location where people can stop and quickly get food.
It’s common to see four or more fast-food restaurants operating close to each other or operating in the same shopping complex.
As long as you keep serving food that people want to eat and you have done your market research, being close to your competition shouldn’t be a problem.The restaurant industry in South Africa is highly competitive, thus its important that you carry out proper market research before starting the business.If you can find someone who is operating or once operated a fast food restaurant business, that can be very advantageous.The more options available for the customers, the better.There isn’t really a standardised size for fast food restaurants, some restaurants still manage to operate smoothly in small spaces and small kitchens.Find out what works, what doesn’t, and get advice from those who are already in the restaurant industry. Be specific about the target market and niche you are going to provide your products to. What is the demand for your products in your proposed location?You can never capture the whole market as people have different wants. How are you going to price your products and how sensitive is the demand to your prices?Several of our restaurant & food service clients have graciously provided permission for us to share their plans with you.A professional restaurant business plan is an important step towards launching a business in this challenging industry.Consider walking around your targeted location to see if there are any obvious empty properties that may be suitable for your fast food restaurant business.Your fast food restaurant business plan should cater for the costs of renting or buying premises.