For society at large, the media can be a way to transmit information and values (socialization).
Therefore, depending upon whose perspective and which role we focus on, we might see a different media picture.
First, many manufactured products have one or more foreign components.
Ford cars and IBM computers are just two examples of this.
• It provides a framework to access, analyze, evaluate and create messages in a variety of forms - from print to video to the Internet.
• Media literacy builds an understanding of the role of media in society as well as essential skills of inquiry and self-expression necessary for citizens of a democracy.Media is part of our regular relations with family and friends.They define our interaction with other people on a daily basis as a diversion, sources of conflict, or a unifying force.Definitions, however, evolve over time and a more robust definition is now needed to situate media literacy in the context of its importance for the education of students in a 21st century media culture.CML uses this expanded definition: • Media Literacy is a 21st century approach to education. Introduction The Role of English in the 21st Century The world is in various stages of social, economic, and demographic transition.Economically and politically, the world has changed more rapidly in the past few years than at any time since 1945.Media have an impact on society not only through the content of the message but also through the process.Media often act as the bridge between our personal/private lives and the public world.The media communicate information to a large, sometimes global, audience.Near-constant exposure to media is a fundamental part of contemporary life, but it is TV that draws our attention the most.