So descriptive type of research is adopted for studying the overall market.
Non probability sampling technique, convenient sampling is carried out for collecting the primary data.
In conclusion, while surrogate advertising is a very clever marketing strategy, it definitely is unethical.
The mere fact that someone is willing to put the lives of millions of people at stake just for financial gains should be reason enough to think so. If the government really wants to curb this, it needs to remove the loopholes and bring in more stringent regulations.
EXECUTIVE SUMMARY As in today’s advertisement scenario, surrogate advertisements holds great potential and growth when compare to other advertisements.
This growth and potentiality directed to enter into this sector.An addiction to these not only means a detriment to one’s own health but also social and financial problems in the family.An addiction to alcohol can cause a host of kidney and liver problems and maybe even failure in serious cases.Also trying to find out whether the surrogate advertisements make some impact throughout the market.Only some advertisements make the customers to try the product.Because of the knowledge and awareness level of surrogate advertisements are high, it is sure that liquor companies can take the mileage through surrogate products.Alcohol and tobacco are widely considered as societal banes.In the end, he was universally panned for promoting a banned product and had to apologize and make it clear that he didn’t know exactly what he was advertising.This just sounds like a lame excuse because the promotion had already been done, and hence he already had been paid his due, so nothing mattered now.In a way, this is just marvelously brilliant and genius. As such, the motivation of these firms look even more suspect when they advertise products that do not even exist.It was all going well and good for the corporations until 2002 when in June of that year the Information and Broadcast Ministry of India banned about 14 advertisements of surrogate products of alcohol brands.