Following this round of consultation, it may evolve into a formal white paper where an official set of proposals are clarified.
Writing a white paper isn’t easy, but it can be an awesome way to stand out as an expert in your field.
Although crafting a white paper is more of an art than a science, there are general guidelines you can follow to help you out along the way.
The trick is to make sure your white paper is organized and well thought out so that you will create a natural and genuine interest in your services.
To learn more about how to create great content, check out our playbook for launching and staffing a content marketing program.
The typical white paper is distributed as a PDF on the web.
But some are still printed out for sales calls, press kits and trade shows. White paper experts including Gordon Graham have identified these key characteristics for a white paper: If a document has all these characteristics, it’s probably a white paper.The format of a white paper is somewhere between a technical manual and a glossy brochure… But I’ve seen everything from a two-page flyer to a 100-page book called a “white paper.” The typical white paper looks better than a technical manual, but not as slick as a brochure or ad.between a dry-as-dust academic paper and an annual report. But some white papers are as colorful as a cereal box.White papers are great tools for generating credibility.Customers respond better to informative write-ups than they do to blatant ads.However, if the material for a Blue Paper was too light or informal, it would be published with white covers instead.In time, these were simply referred to as White Papers.The term has a slightly different meaning in the US, where government white papers refer to Background Report.In addition to white and blue papers, you can also find green papers.Problem/solutions recommend a new, improved solution for a nagging business or technical problem You can effectively combine two of these flavors: This yields five main flavors of white papers.You can’t effectively combine all three, because of the different viewpoints of a problem/solution and a backgrounder.