He proposes that social change is analogous to, or has some of the same characteristics as, a medical epidemic.Gladwell offers many vignettes that demonstrate this phenomenon.
He proposes that social change is analogous to, or has some of the same characteristics as, a medical epidemic.Gladwell offers many vignettes that demonstrate this phenomenon.Tags: California Assigned Risk PlanPhd Application Research Proposal SampleDecorated Writing PaperEssay On Of My DreamsEssay About The SunflowerYale Supplement EssayFeminist Essay Topics
Pareto’s Law is once again at play here, where roughly 20% of the “carriers” cause 80% of the infections with an idea.
Gladwell specifically points out three kinds of people that turn ideas into epidemics: If you want your idea to go viral, getting it in the hands of a few of these key players is crucial to hit critical mass.
Even though this is the last lesson, it’s really the first point.
If you want something viral, you can’t think about making something viral.
Sales rose steadily, but in 1987 completely exploded – by 1990 over 5 million fax machines were in use in US homes. In 1987, the point was hit when finally enough people owned a fax, so it made sense for the rest of the world to get one too.
Why then, do some ideas go big and beyond, and others just never click?The kids could only give a few select looks to an educational scene about how to spell the word “cat”, yet still remember the lesson.That meant unlike adults, children paid attention to TV in order to learn and understand, not to be entertained.In this book, Gladwell has found an apt metaphor for helping readers understand how worthy ideas can languish in our culture while superficial ones sometimes flourish.After reading about a syphilis contagion in urban Baltimore in the early 1990s, Gladwell found the metaphor that became the thesis of the book.is his debut book, and it was a massive hit – not least due to the value it created for businesses and marketers, who now had the first sketch of a blueprint on how to promote their ideas better.Here are the 3 lessons from the book that will help you spread your own ideas: Katniss said it pretty clearly: “Fire is catching.”So are ideas.Malcolm Gladwell is your friendly, Canadian journalist next door.Much more than that, he’s taken a massive interest in science over the years, and you might know him from a variety of his great talks, books, and ideas.The 17 year old blogger who’s desperately hoping for a viral hit, the 47 year old hobby writer with lots of connections, who wants to learn how to use them better, and anyone who has an idea worth spreading.magazine, has been studying and writing about the nature of trends for years.