What is the single most important factor determining the success of a survey?
You got it, it is the types of survey questions - the question types and respondent answer types that form the cornerstones of all surveys!
Matrix tables questions are arranged in tabular format with questions listed on the left of the table while the answer options are at the top of the table.
They are actually 2 dimensional variants of the multiple choice questions.
Rating scales are often used to measure the direction and intensity of attitudes.
Rating Scale Survey Question Example: The Semantic Differential Scale question asks a person to rate a product, brand, or company based upon a seven-point rating scale that has two bi-polar adjectives at each end.
The Open Ended survey question seeks to explore the qualitative, in-depth aspects of a particular topic or issue. Although open-ended questions are important, they are time-consuming and should not be over-used.
Example:(If the respondent indicates they did not find what they were looking for...) If you want to add an "Other" answer to a multiple choice question, you would use branching instructions to come to an open ended question to find out What Other....
You may also want to use dichotomous questions to separate respondents or branch into groups of those who "have purchased" and those who "have not yet purchased" your products or services.
Once separated, different questions can be asked of each of these groups.